Features Overview
Color me cool: Macy’s x Cool cats NFT
A mobile-first, distributed, collaborative NFT art project. Users can tap an embedded NFC chip with their phone and follow the mobile web instructions to upload a video of their customized figurine to be turned into a 3D NFT on the blockchain.
Macy’s thanksgiving day parade NFT Voting site
Users who owned certain NFTs were eligible to vote on their favorite collection featured in our first ever Digital Macys Thanksgiving Day Parade. Votes were cast on a microsite accessible within an interactive, mobile-friendly 3D-rendered world called OnCyber. The winner (Cool Cats NFT) was turned into an IRL Parade Balloon for Next Years Parade
Macys mstylelab
Mstylelab is Macy’s first home for digital and blockchain connected fashion. Login with your macys account, customize a tokenized scarf, and shop the latest collection in an immersive 34th street experience in On34th.